Promotion of local culture and cuisine
The Pousadas de Portugal are host to numerous activities seeking to divulge and promote the national culture and cuisine and preserve our traditions, including: nights of Fado, Portuguese wine tasting sessions, thematic fairs on other national products. At the Madeira units we often organize theme nights to taste the most iconic dishes of the region accompanied, whenever possible, by shows with music and typical dances
World Travel Market
The Pousadas de Portugal took the excellence of our national flavours to the World Travel Market. The Chefs of the Pousadas de Portugal presented the best of the Portuguese gastronomy under the program Taste Portugal - The Best Fish in the World, launched by Turismo de Portugal at the World Travel Market (WTM).
ÁfricAdançar (Dancing Africa)
The Pestana Group sponsored the ÁfricAdançar Festival 2011, in Lisbon. This show aims to reward the best performers of African music and was attended by a representative of the Pestana Group to hand over one of the prizes. This event was widely publicized by the media.
Pestana Chelsea Bridge, London
Taste of Portugal
The Pestana Chelsea Bridge promoted for a week, together with the Pousadas de Portugal, the campaign Taste of Portugal, a festival to promote Portuguese culture, cuisine and drinks.